Being able to understand your users is critical to the success of your digital product. Generating empathy can be largely undervalued by those who don't engage with their users on a regular basis. Westley will take a look at the tools that UX designers use everyday, and how these can be used to help those further removed from the user to generate empathy and create a real connection, resulting in a better product for their customers.
This session dives in to the issues that a UX team or individual can face when they have to fight for the user every step of the way. I work through commonly occurring scenarios and you'll leave with the tools and techniques that can be used to open the minds of others to new approaches, instigate change in organisational culture, and underline the importance of user centred design thinking throughout your organisation.